How To Run Facebook Ads in 2021 – Beginners Tutorial (Complete Guide) By Davie Fogarty

hey buddy I’m Davy last month we spent over three million dollars on Facebook ads last week we showed you how to shoot winning content of Facebook ads today we’re going to show you how to actually set it off we’re going to stop right from the beginning say if you’re a beginner continue watching some of the fundamentalist as well even if you’re running Facebook ads you still going to get something out of it just want to sign him out and never going to tell you of course there’s no hidden Faye here I don’t want to keep it very very simple going to show you how to hire someone to help you with your face because we’re going to have a more advanced session. The bit and look deeper into the data really confronting especially for new people in the industry that’s so many different targeting options and why is to spend I’m going to show you the simplest way possible today is going to just be a few quick and then you going to be off in a way you’re going to be spending a very small amount of budget what that’s going to tell you is is Facebook ads going to work for you and she’s going

no indication and then you can actually go as high as someone or Justify spending a lot more time and letting it yourself Facebook as is actually one of the only platforms that you need to learn in the early stages doesn’t matter if your brand owner and you don’t return a drop-shipping actually has the Golden Triangle of what am I looking for in a digital platform or not enough data to work with you try to scare us penned up and your results to stop coming down rapidly this is great view of the market up because you can just learn one platform and then when the next iPhone comes along you can apply those Landing to it I like to think of Facebook. Driving platform it’s kind of like the thermometer of a brand if we can spend a lot on Facebook and everything’s going very well Google all of these other platforms which is kind of complement the lettering on ensuring a customer acquisition cost I’ll grab some truth you need a great product to make Facebook work images

you need a good landing page where you sending this traffic and if we optimized for mobile conversion we can get into that another time if you looked as if it would just be a completely different faces making a new PayPal on that platform to run ads control from the advertisers send a machine-learning can take place they want to put the odds in the most optimal pie spoil this trend will continue until it’s basically a one-click set up but for now there are a few things that you needed to tell Facebook to push it in the right direction of different ways to pay for Launchpad truth is a lot of them a guru is trying to make things and I said it’s probably at dated and there’s going to be a new one just focus on giving Facebook would it made his treat Oreo now we’re going to set up a campaign I’m going to show you how to do sit out the website and the tracking

skip until later into the video to breathe through this really quickly because honestly it does change a lot let’s do it so I basically I’m just going to stay up and you shall pay for this tutorial is an hour and Shopify you need to come in to online store and preferences this is going to be where you can set up your Facebook pixel this is change just recently shopify’s tried to make it easier to take set up Facebook on a styles channel now you can essentially connect your business manager I obviously already have one if you don’t go to business. Facebook and set up a new account you want to make sure that you use a business manager when I run ads for your personal Facebook or does Boost ads that’s not good we want to set it up correctly we were so I want to make sure that nobody else sets about pixel a business-minded anything in your personal account if it’s your business otherwise I will be a big mess when you try to transfer it over to you I’m just going to connect one of my existing business manages now we’re just going to go through these pumps and connect the correct business manager make sure you select your correct account

can connect an existing account if you already have one set up alternatively you can create create new sorry I’m just going to connect it to the account for the street Oriole

I said the terms and conditions then come back here and clean now we’re going to make sure that we connect the correct page take your time with this process and Abel customer data sharing under the country that you’re going to be walking towards once your selected to Target country accept the terms and conditions finish that you can basically out of Lincoln existing pixel or create a new pixel Hypixel it really important to have set out correctly on your website very easy basically it’s telling Facebook what the customer is doing on your website and then you can optimize your budget through that activity sorry this is all set up we can actually come here and you the story here is really important for the Facebook pixel helper basically it’s going to come up and give us a take if it set up correctly already now we’re going to come back to business. Facebook account should be here you can just click into it and we can set up that first campaign again I’m going to show you an absolute beginners set up so it was going to create conversion

this is why a lot of people will go wrong you wanted to come back it’s because we’re looking for purchases unless you’re a really Advanced marketed its doing some kind of laid by smacna something else fancy and conversions is going to be 90% of what you do then you going to come down here and you got a nightmare campaign bed with me you don’t need to understand it yet but was actually going to use the number one then we’re just going to name two type of campaign it is which is to help you remember we’re just going to say something unique about the campaign for this one is just going to be the sticky content the exit is generally the targeting that we put on it so if you’re using like an interest based how can you name this here and then you can go into a little bit more days how to make sure that you understand what you’re actually launching again for this example of keeping it very simple so I’m just going to use the time road then I’m just going to say into the hairdresser

alrighty I should load up now this could be really overwhelming for beginners basically over here you’ve got your campaign you’ve got your answer and then you’ve got your ads underneath it going to click on Broad and have a play around here you can come and stay here and make sure that you click on your correct pixel next is really important we’re going to set out the conversion of that this is what I was talking about before we went to get her chances that is sometimes type to use something like Advocate on Facebook will probably actually push you to do that because that’s going to provide them more. I’m trying to take the time of Facebook, just going to go through it with a patch of the vent and see if we can get any next we going to scroll down to the budget and schedule it really depends on how much money is a little bit of money to work with this is a common question how much do I have to spend on ads a basic rule of thumb is that you need to spend three times your every order value to even get any meaningful. That means

you might have to spend up to $900 actually validate the put out if you’re selling a product for like $50 you are going to have to spend 150 going to depend on how many set up 5 and set at $20 age that’s going to be $100 for this one and then this is the simplest possible way you can still get results for the street Oreo I’m just going to set my daily budget to $100 because I’m quite confident in the creative and he also considering we’re already selling it so now we’re coming down to audiences this is why you can have a lot of fun but again it does add complexity is when you’re trying to the interest by targeting I’m going to go into that in a little bit before this was actually going to do a broad audience sorry we’ve got the location as being a stray Leah 18265 there’s really no targeting going on here this is giving me a potential rate of 20 million people which is actually quite

300 million people

and then he’s going to be too bored you may need to use interest to scalloped down to keep watching then we’re going to come down to placement stop overcomplicating things on Facebook knows best just to order now we’re going to go into the ad will you play shut the content last week we’re going to upload that you going to select your Instagram page on Facebook page here if that’s not linked you may need to go into your settings and make sure that it is has lots of different ways that we can actually launch this creative now going to create the ads select Dynamic phone up and creative I’m going to click single image or video this is going to allow us to upload a creative way to add a video to a shot last week

I meant was going to ride out primary text headline and description if you don’t know what they say is you need to go to Power as vile and any of the other tools that I’ve suggested or even go to your competitors as library has learn what they are riding just like him Facebook video you need to make sure that your text is digestible on Facebook what does often looks like is a sentence and in his gaps in between the lines of very easy to read I’m going to transfer some of a successful ad copy of the shop now make sure you put in your exact website URL the one that you just set out the pixel on then we’re just going to click publish America it’s that easy you’ve got your first answer on why we aren’t keeping this very simple with one campaign and one ad said we had a few variations of ads this is especially if you are beginner maybe I haven’t exactly now the creative just going to increase your success. Going to find something that Facebook likes so I’m just going to cook Jus poke and relocated in our existing campaign

Iva this content we can add a new video add a new image and even change the copy I would definitely suggest changing the name of this ad so you actually understand what’s going on Wednesday at this in bicycle Facebook is going to start spending a bit of money across these ads and then it’s going to designate which one that prefers that one successfully published I’m just going to add one more said that what’s going to happen next is Facebook going to approve the ads providing that it’s not against at times and condition then it’s going to spend you’re probably wondering what am I exactly looking for even customer acquisition cost of sentence for talked to the customer does that get a little different stages of. If you can look at in Facebook

running a little bit of budget and you might get a couple of style so I know we’re going to go throw a little bit more of an Avant set up I think we’re going to find interest to Target this is going to make the audience is smaller which may make Facebook more efficient he’ll also give us more inside going forward her to actually talk it is wise to find interest to Target is actually coming to a competitor as website but this is one of my brands for example basically you can come down into the comment section become the person credited probably fall and hit Ford black locks if they have any like that will come up here you can do this Teddy to fifty times and get the common interest people a lock it then we can go into Facebook and tag it that or at least an affinity to that a lot of these answers weren’t actually be in the Attic count you just got to be patient I’ll get something similar let’s just take Hoka one one for example probably not completely irrelevant the heck yeah but it should be fine for this video are we going to come back into our account is on the ad account level we’re going to change this

as well because we’re not going to be targeting a broad we’re going to be targeting one we’ve got 20 million people here that’s because

I got three hundred and sixty million people even if it’s $100 a day was to bring a lot of trust in Facebook that I can find the Right audience in a 360 million payroll this can still work but we’re just going to try to get in the right direction with interest so I’m going to scroll down here into this date out targeting and I’m going to add that interest that I was told you about before it shown up which is great you can see how it’s now been narrowed down to five point four million people that’s perfect we’re going to keep all those existing as we just going to click publish now we’re going to have to repay this a few times so we need to make sure that that budget is in $100 I was going to spend way over what we’re looking to go to change this to $20 and I’m going to create five different interest targeting the next one for example I’m just going to use emoji and Eric Nation I’m going to Jus poke make sure this show existing reactions is taped then you going to scroll down remove this Hoka one one and you’re just going to do some things in there we’ve got half that’s absolutely fine super relevant

you can say that this hasn’t actually change this is because that’s the estate and targeting expansion here I’m just going to uncheck that I was going to narrow it down to stay organized make sure you’re changing his exit names and your interest is it going to help you understand which interests you should be talking in the future and analyze your data so I’m just going to change it to Hip Roll. Now you’ve noticed that you’ve got all your existing as it up that’s good we were all of the exact same post ideas underneath here one thing I’ve noticed is it can get very glitchy so I’m actually going to force Facebook into picking these existing I days down here what that’s going to do is make sure the older budget is going to Bay Street ads or comment or the engagement is really going to help style so I’m going to come down here and I’m going to click on one of these ads and we can use existing post now you can say that we’ve selected that exact post the post ideas here which should match this one we can just click publish but I’m actually going to go through and do it with the old ads

7 gauge train I was just going to take review and publish all of these ads the reason why I do this is it cuz that is often a glitch with Facebook will just automatically change the points that day even though that hasn’t been really anything can change now what I’ll just do a is triplicate this one and two or three more in if you’re really struggling to find more interest you can actually just take suggestions and come in here bicycle have a lot for you don’t be afraid to pick some really strange ones

that’s how you had interests you tag me in that was really important to understand how to do all of that and also read the data because then you can actually manage their team member that is doing this for you can speak that language and hold them accountable to what they’re doing it’s probably the most frequent question that I got from business owners and often successful business and the truth is it is not a z I have no one caught roll four recommendations to call Jen skin, which can be really hit and miss you got hired someone in house which is often hard to find or you’ve got using agency we can go terribly wrong my recommendations will be based on where you currently or if it’s a brand new product and you’re a single founded definitely do this yourself is one of the most important parts of your business if you’re a small and mid-sized business possibly like a brave house tour

I can probably consider running an agency but the truth is they’re really dangerous a lot of them don’t even know what they doing and I’ll just hide your money anyway the best agencies will get so many clients and eventually they just kind of lose interest in you and would stop giving a business and not to tension I thought it’d be helpful if I can give you some quick tips about how to hold these are the agencies or Consultants accountable need actually give them Target to hit your agency says we’ve giving you this money impression this money like this many videos use that fighting through vanity metrics it’s not helping your business you need to understand what it looks like and then they need to achieve that what success looks like is Styles you then need to give them return has been or customer acquisition cost hoggatt that died in that need to hit the second really helpful thing is he going to actually come into your attic on and check if there’s been any activity is simply selecting the campaign

I can come over here and you could stay history you’ll be able to stay if they actually logging in and checking your work The Thin Red Flag is probably have been requesting more content for an import to making Facebook ads were not requesting more content than chances are the other joint care or they don’t understand the importance of it which is a huge red flag you need to be a positive feedback loops of content and then launching new interest or Target only if you’re spending a fair bit on the platform and then outlier in traffic and cold and hot as well as doing some great retarded the probably not as bad now for you and you should look up hiring a better agency or someone in the house as a mention one of the main things that can make Facebook ads not work is your website I’m going to do a full video on how to set up your Shopify and how to optimize the conversion night had to be coming soon but thanks so much for joining me I hope you enjoyed the really simple tutorial we just went through and I’ll see you next week make sure you subscribe

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