More Money, Less Work: The Trifecta of Fitness By Vito La Fata

hey Buda Lo-Fi to hear Creative Fitness in North Lifetime Fitness prophecy isn’t let’s Jump Right In to the trifecta of Fitness what’s the biggest question is that I get from trainers and fitness professionals how can I guarantee Mike Klein getting results so that I can keep them longer and build my business up better because the issue is is out they’re losing clients because we can’t get them resolved I’m going to run into the issue that many fitpros deal with that just as fast as they bring clients on in 23 months they’re fading out and that’s a problem because in that leaves you in a constant Chase of new client and constantly chasing new client is an expensive hard part of building a business you always have to go out there and be getting a new class but when you can keep your clients longer you can build the bottom line of your business bigger and you can have more Capital to go out there and actually get more clients the issue is how do you do it in a way that

also feed your business with multiple revenue streams so that you’re not just learning the dollars for training your client for you starting to earn other. But we like to call all the floor income it’s dollars to you standing on the floor clocking in punching it that makes sure you can pretty much guarantee that your client will get fat loss results while also building your business in a bunch of different way how do we look at that what we’ve notoriously always done in the fitness industry is provide Fitness training which is cool Fitness training is part of our you know

portable model we do it we train people but here’s the thing Fitness by itself is not fat loss training it’s not weight loss training it’s great for strength flexibility Mobility corrective exercise conditioning but it’s not body transformation and the fact that we go out there and position is that it’s a lie and said that we got to stop doing in the industry I always get a lot of slack trip because trainers and fitpros get all their egos twisted and bent out of condition when they don’t want to face the fact that all we’re doing is changing our people and we’re not actually helping him with the needs that they have

in the struggles that they going through in order to get fat loss results because Studies have already been done training by itself helping a client lose 30 pounds or more and keeping it off one year later the success rate is only 1% what was that you can’t Bank of business model on that that’s why we lose clients that come in when we ask them when they asked us I should say that they like hey I want to lose this weight like I could do that for you going to start this training problem or transaction amount of times and then in a couple months when they’re not getting the results they say goodbye

because Fitness training by itself doesn’t work now but those two more elements that are critically critically missing from our model in the fitness industry and I learn this when I started working with some weight loss, because when I had my studio I was understanding at some point of my pain in order for me to get these people results I got to start working on their nutrition and at that point I didn’t have nutrition products or programs in my business prefer out send people to GNC in Vitamin Shoppe which is the stupidest thing I could have been doing because I was just like okay you need this help with nutrition and nutrition and counseling and coaching and I keep sending you away instead of keeping the dollars in house

thankfully I learned a little bit better about that but what’s interesting before we jump to that is when I start working with nutrition companies in his weight loss come his work with this medical weight loss facility I noticed that they were doing was just giving people nutrition they weren’t doing the fitness side and I was like his to be a good partnership I’ll bring the fitness you bring the nutrition we can tag up

but then I started looking at what they were doing I was like you know what it seems like always about a year in do you guys have these restart renew refresh programs and I was like why you got to go with what we know the science of our weight loss programs nutrition nutrition by itself nutrition the other key peas

and getting him a body transformation change what people are eating we can’t help work a bad diet I noticed was their science prove that a client losing 30 pounds or more in keeping it off one year later only had a 10% success rate when they did nutrition alone so it was a year was 10% for sure sounds like man why aren’t these two things getting married cuz we can marry them together a better chance of getting our clients results and if we bring this into our business we’re bringing these dollars in the house now we’re building other Revenue that can feed our business and our incomes in our lifestyle instead of referring out and specially when so many people have crappy products crappy program that I started to do my research today what product do I believe it out there and what do I think fits into the behavior model that our clients need help with because complicated nutrition program

doing when I was trying to do metabolic testing RMR VO2 and all that people weren’t doing them as much as I wish they were falling all of it they weren’t there like it’s too complicated I’m busy I’m trying to just freaking get out of the house feed the kids get to work at that time I was skipping breakfast I was like you know what I got to make it nutrition simple by make it simple by giving you some clean eating programs there going to be a little by little habit by habit will start turning them into the healthy why do people we want them to be so that’s when I started finding Shakeology and the beach body mom and I started creating my own program using a little bit of what Beachbody gave me with Shakeology nutrition my own Fitness and training programs and then I started to be like

one of the pieces missing because I was a little bit of a nerd so I studied the different things that are out there and I’d like accountability and support most people most clients when they’re out there and they’re at home they don’t have supporting spouses they don’t have supporting people at work supporting friends and most the time it’s that environment that they’re in constant Friday night drinks the constant parties the constant let’s go get healthy without that support mechanism people just weren’t keeping their feet to the fire or getting the little push that they needed that help them believe that they can do it but I’ve no doubt I started to find some signs and things like that we found that when you add personal development

an accountability when you add person to Dominic a bit excessive yawning what’s the biggest struggle our clients are going through this apartment in the year they can be starting to be taught about nutrition and start finding simpler path for what often happens is what’s happening in their head there struggling with their emotions their behaviors things are going on their lives overwhelmed confusion stress anxiety pass feeling all the stuff that was like you know what if we could take our programs and start making the programs come with all these elements and we gave it to them in an easy way that they can access it I think we’re going to get better results and that model proved true because time we took this stuff and we packages all together and we added it by using one simple thing that’s going on today to changed everything we took the stuff and added the online and mobile programming of it because

call Ron Facebook people on social media people were on the phone we started to watch what they were doing you would like we got to meet him where they are we got to start giving them the ability to clock in and check out there meal plans and learn their lessons and do that stuff right on their phones and in a group so that they had support that extra touch points and accountability they had a nutrition lessons at the meal plan lesson we taught how to think and know and learn about nutrition we taught them about Fitness not just in house we also given the ability to work out at home workout with outside we said it doesn’t matter where you are what matters is that you’re working out and doing something you’re following some simple nutrition and you getting the help with your thinking

can we package all this together we noticed that the results went to 89% success rate and losing 30 lb and keeping it off one year later that’s the trifecta that is in our moral and ethical place to start bringing to our clients don’t say you do body transformation so you do fat loss say you do other stuff cool but if you’re going to have to buy transformation you got to have the trifecta this is the model with badass is that so by time we had all the stuff we had the fitness where do you have those dollars in the house but then we added app and mobile program we started to build an on-demand Netflix style subscription to our on-demand portal for training so that would like cool it’s another price point another way the work is done its online it’s not time to us physically standing on the floor and also would like to another Revenue stream

coming in more dollars without more overhead and out without more work on the floor we have the nutrition product the biggest residual when you’re using a meal replacement as a tool for your breakfast or lunch or some meal that’s sabotaging you that person with the stuff to learn how to use that product that a product up on a shelf for product in the program tender like I need that then makes my life simple will that builds a residual every month I was like that’s $30 per person on Shakeology clients and we get 50 of them on there then we’re adding $1,500 a month residual income nobody standing on the floor nobody losing more hours but because we are talking to a client about nutrition already

now we’re just getting paid for it and pay big that started to change everything that has changed trainers lives at his dreams Studio owners life because the profit margins are up the incomes coming in for delivering better results and Tammy packages all together

it’s created five and six figure additional income on top of what’s happening in the fitness industry where we’re going is the fact that the trifecta is what we have to deliver to a client if you don’t like you know I mentioned Shakeology comes on I don’t care what it is for you go find something that you believe in go buy something they have integrity in and plug it into a program on a shelf plug it into a program get your Fitness going online or Mobile Pro 225 years going to be scary if you’re not going to be like in life in the next two to five years because there is evolution is going on that people like being online having social media have any ability connect in other ways like having more accessibility you was going to be there or life’s going to be tougher than it already is right now

to build your lifestyle put the egos aside I put that all that martyrdom of I don’t do it for the money and all that crap that we bulshit talk about in the industry put that all aside because if you’re going to go out there and you’re going to change a lot a lot and you’re going to make a big impact and you’re going to go out there and give your family a lifestyle we have to be okay with the money talk and figuring out a better business model that allows you to go out and feed your business with the revenue that allows you to grow as big as you want or as lean as you want so that’s where we’re at today this is that you can improve getting your clients result of making sure that they’re referring making sure that you are guaranteeing them results while also building a healthier vital business I believe that we can make a fitness industry without the financial struggle it starts with this execution of the trifecta of Fitness in your business go out there make that big a difference if you want more info you can reach out to me below

I can help you get this setup whatever whatever whatever how doesn’t matter that executes on the trifecta Fitness who’s going to change your lifestyle