How To Use Google Ads 2021 | STEP BY STEP Google Ads Tutorial [FOR BEGINNERS] By Metics Media

in this video you’re going to learn exactly how to set up your first Google add step by step so let’s Dive Right In and create our first Google ads campaign first return to click on switch to expert mode so that we get the full control over our new campaign than Google wants to give us some guidance by asking for our campaign goal however we’re going to click on create a campaign without a ghost guidance by choosing this option we keep full control over our campaign then we have to like the campaign type in this video we’re going to create a search campaign using simple text ads those are the kind that you see when you search for something on Google later in the video was a fine exactly what Search keywords we want their ad to show up for now we can determine what should happen when somebody clicks on our ad as an example for this video we’re going to create ads for an online store selling standing desks so we want to get new visitors to our website so we’re going to type in the URL offer online store

then let’s play continue

now we have to find our general camping settings still apply to all of the ads inside of our new campaign so let’s give our campaign the name that reflects exactly what we are advertising then on the next step you want to make sure to deselect display networks this is really important so you don’t waste money on useless place you can leave the search at work enabled if you want to but I like to turn it off in the beginning so my ad it’s only show up on the standard Google search engine then we’re going to click on show more settings. Can you find a start and end date for your campaign so if you don’t plan on regularly checking your Google ads account I recommend to set an end date so Google doesn’t keep charging your credit card if you forgot to turn off your ass if you only want to add to show up at a specific time during the day you can Define your a schedule here now let’s move on to targeting an audience’s you want to make sure that your ass will only be seen by people who are your ideal customers so let’s click on advanced search to find the locations that we

Target you can go really brought here or really narrow depending on your target audience let’s say we ship our products only to the US so we’re just going to lock the United States and then play kids safe then we’re going to click on location options and change it Target from presents or interest to presence this will make sure that our ads will only be shown to people who are actually physically located in the United States for languages were just going to like the language of our customers which in our example is English we’re going to skip the audience tab because we don’t have any audience has yet to that we can reach the market too so let’s move on to budget and fitting first we have to decide on the currency that we want to use to pay for our advertising cost then we have to decide on our average daily budget so let’s put our daily budgets to $10 this will tell Google that they’re not allowed to spend more than $300 per month on this campaign 30 days in a month * $10 average daily budget

Google will then try to figure out the best times to show her as so sometimes it might spend more than $10 in one day and sometimes it will be less than $10 but with the average daily budget at $10 we will make sure to not spend more than $300 in one month of course later on we can always come back to this campaign and change all the settings now let’s look at bidding those settings will Define how much you willing to pay for one click on your ad and also your bidding strategy if you want to know exactly how the Google ads betting system works I highly recommend to watch my detail Google ads tutorial where I go a lot more in-depth a live link to that video down below in the video description to start of this campaign we’re going to leave the focus on clicks instead of a maximum cost-per-click B limits to $1 I also recommend to set up conversion tracking using Google analytics so later you can change your bidding strategy to maximize your conversions I leave tutorial in the video description that will show you exactly how to setup conversion tracking using gue

analytics then let’s move on to add extensions at extensions are very useful because they make your ad larger in size so it takes up more space in the Google search results this usually result in a higher click-through rate which also increases the quality score off your ad having a high quality score lowers the price that you have to pay for each click so we definitely want to use at extensions for this campaign we’re going to add for cycling extensions that lead to different pages on our online store we’re also going to add some color at extensions Google will not always show all of your extensions but you still should add them because if they are shown it will increase her click-through-rate because it takes up more real estate on Google so let’s not click on safe and continue and move on to the next step now we are at the a group level where I can find a Search terms also called keywords that we want to add to show up for I recommend to dedicate one a group to 1 cubed group so that we can make her ass as relevant as possible for our cue

this strategy will make sure that we get the highest quality score possible so we got the best place on Google and pay as little as possible for our clicks so for example in the first a group we’re going to be part of the key word standing desk so that’s where we’re going to call or add group and then we’re going to Define our key word match types the key word match times to find what combination of our killer group standing desk will trigger an hour at first we’re going to use the exact match by putting brackets around are cured so that whenever somebody exactly types in standing desk are at can show up then we’re also going to use the phrase match by put in quotation marks around our key word that way whenever somebody types in the phrase including our keyboard standing desk hour at can also show up and then we’re going to use the so-called modified brought match so that our ad will also show up when people use the word standing and the word desk in the phrase that the type in the search bar if you want to learn more about he would match.

text and check out my complete Google ads tutorial you find the link in the video description below now we are done setting up our first a group so we can also start another a group for a different key word let’s not go over the key word height adjustable desk and we’re going to use the same match types like before but now apply to the keyboard height adjustable desk you can continue this process until you’ve created a group for all the bank you would said you’d like to Target however later on you can always come back and add more add groups and keywords once finished we’re going to click on safe and continue so now we are at the ad level offered to campaign so this is where we crazy actual ads for our ad groups the answer we’re going to create here is exactly what people will see when the type in our targeted keywords that we have just defined so let’s create our first ad for the keyword and add groups standing desk we’re going to add three headlines to our ad and we’re going to make sure to include our keyboard standing desk to make sure our ad is irrelevant

possible to our Target search term the display path is what shown to people when they see the ad but it’s not where people go when they actually click on the ad so we can also use this path to make her add more relevance to our key word so we’re just going to type in standing hyphen desk then for the a description we’re also going to use our key word once or twice and we make sure to use up as many characters as we can that’s because we want our ads to take up as much real estate as possible to boost her click-through rate on the right side of the screen you can also see a preview of what are at currently looks like on mobile and on desktop you can now create more ads for the same cured by clicking on Dunn and create next add I recommend to create three different ads for a group to find the added work the best for your specific keywords then you can move on to the next a group which in our example campaign here would be to create three different ads for the keyword height-adjustable desk once you’re done creating all the ads for

you add groups click safe and continue Google will now review your aunt and activate them if everything is setup correctly if you want to see a more in-depth video on Google ads then make sure to watch my complete Google ads tutorial that you see on screen now also if you found this video helpful I really appreciate it if it’s like that thumbs-up button below the video that would really help me out a lot don’t forget to subscribe to the channel and I look forward to seeing you in the next video