How To Open A Store and Start Your Own Business By John Santos

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I’m inside check out this player that’s going to be a boutique and in this video we’re going to show you guys how you can start and open up your own Boutique from the ground up and you guys could see this place looks like it’s falling apart it might be a dead cat up there I’m just kidding there’s no dead animals here this place is literally the Bare Bones of what you need to actually open up a boutique so if you had a vision for it in this way you can learn everything that you need to know in order for it to be successful and

good to see you guys for helping us out at this location made you guys to this location while you know a couple things one being so this corner as got off of his ability from two major streets of Commerce and of course we don’t know how all the excitement is happening on Main Street if there was something up and it’s such a thriving Community for artists and people with a vision you know so if you also want to enjoy a sense of community in Las Vegas area so that’s a big part of why we chose the arts district and a quarter thick legs are you guys are going with it and I can’t wait to see this transformation from the store and actually make it a reality so let’s make it happen

I forgot something else may be watching and wondering John it’s almost 20/20 why would we spend thousands to even hundreds of thousands to open up your own store when you’ve been telling us that we can start a clothing line for less than $0

but in all seriousness guys the reason that booty cheeks are thriving is because big box truly is dying and if you’re able to create an experience with authentic products you’re now able to really build up a fan base of loyal customers and whatever town you may be so a boutique has a perfect hybrid between the online world and the real world and as you guys can see it’s not cheap to open up something like this and it definitely takes some creativity from the types of products that you’ll be purchasing you want to make sure that you know it really stands out and creates an experience but I really think in all honestly the even bigger reason that I wanted to share this video with you guys is to really talk about the thought process and what is actually going to take for you guys to go from an employee to an entrepreneur you see the founders of this business actually quit their full-time job and they spent their savings into opening up this location so this video I really want to share I want to have them share exactly what the process they had to go

look through and some of the things that they had to think about before they made that leap and I really feel this video is going to help you guys so what better way to actually do this than by talking to one of the founders himself Sean thank you so much for for having us out here dude the last time we were out here this place look worse than like a crackhead at the break of dawn

bad but you guys did amazing transformation there it’s like legit this looked before and now this is like a real thing is not made up a good will come to be in like what’s the meaning of it and how did you guys decide on that name I think a lot of people watching always like what should I name my clothing line or my Boutique in like you guys came up with such a good name like how did it come to be so the tale of two wolves is really that the backbone of the good wolf lifestyle company and if you’re familiar with it it’s about a Cherokee telling you is his grandson a story about a battle within each human being that consists of a good side and a bad side or a good wolf in a bad wolf so it day-in and day-out these two wolves battle each other which which which you know I spawned a question and the grandsons of mind with which was okay with which of these two Wolves win the grand or the grandfather

then sad it’s the one you feed you know what is it that really resonated with myself and my wife because we we we understand how much of a choice it is to to feed positivity feed courage feed in loyalty and and and just read that good side as opposed to giving in into something you know – it and that’s not not so positive so it’s essentially you’re going to be feeding the wolf that you feed right in the Goodwill cuz the good and through product through a through household pieces through the core and even just threw conversation and connection we hoped it really you know reinforce that I deal with our Shoppers and I guess that’s awesome. So how did you guys come to actually in a decide on this location is but if a specific like you guys have a budget in mind when you needed to have a budget in mind cuz you were going to like put your your savings

this business right so like can you share some of the some of the expenses of the budgets that people should be in a cognizant of if they’re thinking about opening up their own spot. As you know it happens to be a time where this area is taken off in the arts district so you will see a lot of breweries a lot of places to Hangouts and eat do you know some of those some of our top restaurants in Las Vegas or actually coming down here for another location or maybe a brand new look or or or or maybe a replacement location and so we knew that hay if we didn’t make it happen when we did if we waited if we told ourselves like we had been for the past you know a few years that we would wait until it makes more sense than it would never have made as much sense as it as it did but we knew that going into it hey we have to keep you know our initial rent cost under $5,000 right there we came across the pop up a property and this is after you know touring and visiting multiple sites in the area that may have made sense but you know sometimes some doors shut

as they say and while another one opens and so this one opened and it happened to be on the corner of Commerce which is which it which is fed from Maine with two amazing what is this with a lot of visibility at least and I really really took to especially when we went when we do want to create something more than than just an average shopping yesterday to talk to us about like a the products like how much did you guys have to kind of save up to purchase lot inventory here in a lot of good inventory about the purchasing of the actual inventory or like what type of budgets did you guys see for yourselves and was there any other cost that like kind of surprised you guys are delays that might have happened as you’re opening it really had an idea and Vibe going specially just having spent so much time and in the arts district we knew what what type of gas do you want to go after however we also do believe that we can service every single person in Las Vegas

if you don’t sell we had ours are our anchor Brands especially on the guy side that we feel like okay so we can build around these Collections and and continue to service an Indian really find a way to invite every single person that we come across into our shop and you mentioned like opening PS4 some of these Brands right so like some of these new these new brands at that you might be approaching right perhaps there’s people out there watching that I like how do I purchase this brand right right so I what type of commitments did you guys have to make to these brands in order to let them know that you’re serious about selling your product right to expect would be with a lot of these opening orders which of course when you’re opening a new store every or is going to be an opening order so so the more that you can get those opening orders to come down or or 4:00 maybe even space it out to where you’re not investing so much in that one order you know especially before you really have a chance to to to find out who your guest is initially you know because maybe the guests that you felt like we were shopping you

it could be completely different if you’re passionate about a certain collection definitely go after it but don’t say yes to every single manufacturer or don’t say yes to every single Ben are coming your way because there’s always someone out there who might not have a certain minimum so I figure average brand Micah match you with the 1000 to a $2,000 opening order and so we did a couple big brands with that with that’s what that strict policy which is totally cool because that’s something that we’re passionate about so that’s what we said yes going into it you know we felt like a if we can get these I got a couple of Brands were passionate we we know that the gas is going to feed store in our customers will feed off of that passion you know and and we’re not going to regret anything you pick up because we have had our eye on it so it’s almost like your anchor brands that allow you to go out and in place orders with other brands letting them know they were selling this brand new Nike store right and these these companies if they take care of all the marketing costs

are you going to come to the brand so I didn’t terms of using it for your website or using it for your social media it’s nothing that you really have to invest in to build yourself when these companies based in New York and l.a. in Australia they have marketing departments which which helped a little guys outrun you know so you don’t have to invest too much in photography and getting model so it isn’t things like that are really good. It’s a really good thing that you just noted cuz it does take a lot of time to photograph a new brand and took a crane aesthetic around it right so tell us a little bit more about what you open up in the kind of take the dye from employee to entrepreneur like what were some of the things in the mindset that you had to like or some of the things that you’re still over coming or perhaps you know you have to really overcome at the beginning talk to us about the mentality in the shift that people need to take in order to quit their full-time jobs and jump into a business like this

a corporate job or 8 to 5 job or working for someone else which is of course can sustain an amazing lifestyle but if you train yourself now to just kind of live your position or live what you do it day-in day-out I think once you do decide to take the plunger take the leap as they say it’s you’re not going to have to make that much of a mental adjustment if you start now even if you’re not completely passion about it you know you obviously know you’re doing it for a reason so if you start their you know you’re not going to have to train you know and and get that mental endurance that that that it takes to you know to to start something and sometimes feel like you’re spinning your wheels but if you again like you just like like I just mentioned if you just keep that vision and that and that path in inside you’re never going to stray too far off and you’ll know that what you doing is is all of your efforts aren’t feeding something positive you had a full-time job

Paw Patrol training cell so what were some of your like after work activities that you might have been doing to build us up cuz it didn’t come overnight right you guys were very meticulous about the type of products you be put out from leasing this building right it all took a lot of time so what were some of the things that people can do immediately if they have a full-time job that demands our career is there a certain thing that you would advise that created the biggest results for you guys to be able to make that I would say the biggest thing that really helped us turn the corner was you talk about it if it’s a group of you or if it’s in my situation like myself and my wife we we we both liked it we put it out to the universe and then I think the next step will be talked talked about it with friends family strangers in the end they might give you you know a couple of curious looks but if you believe it you can achieve it to sound corny as that may be but it’s the truth it if it was you honestly believe like it’s going to happen and if there’s no other way it’s not going toward the end if there’s no way it’s not going to happen then it’s going to happen but I but I think vocalizing it

skipping it stirring around in your brain but you have to put into the universe and and then your actions and your body will follow things come together the same way right so like once you start putting it out to other people in the community of your friends family am I say hey I know this person that knows this person that knows right and then you just start building this thing up out of nowhere you’re like I found an artist right like there’s a lot of amazing art around here and products and I’m sure it all came through word-of-mouth after talking to people. I think the biggest thing is getting opinions and you know finding out where in our situation where they shop you know what they’re missing in a shopping experience what they like about shopping where they do shop you know I feel like you can’t stop asking those questions even if you’re switching Industries it your all in a lot of ways you are you know for me a new identity for yourself if you do and if you get others to see it that way you know you like they can be the ones that give you courage to do it because in your mind you telling yourself while I told John

and I got to ask him and pick his brain about all these things without you know what do you know about his shopping list Ransom or if you’d like to shop and why is he shopping in certain stores and so he’s already expecting that so it’s almost like that only do not want to let yourself down but you’ll still want to let the people that are around you down because you’ve already put it out into the universe and they expected from you at some point too so you may have about opening up your location such as what business licenses you’ll need to get and what type of investment is required to make your dream a reality now the first license that you’re going to need is to actually get a state business license and registration now at this point it’s highly encouraged and recommended that you guys consider an LLC or perhaps a corporation since you’re opening up a physical space that way you can reduce your personal liability should anything happen but always talk to your legal counsel to make sure that you guys are getting exactly what you need from there you also need your city permits for your business operation and finally your sales tax

going to be able to order wholesale and report your taxable sales to the government now one big trip I recommend you guys if you’re thinking about signing a lease to open up a boutique is a highly encourage that you visit your local permit and Zoning Board before you sign it that way you can get the green light to receive the permits you need before signing it and making the deposits and a lot of the times they’re not refundable so it’s not up to the landlord to make sure that it falls within the zone that you guys intend to use it with so make sure you do your research before signing anything and finally to open the store like this you’ll be looking around a $50,000 investment in order to sell merchandise and make it fully operational now this includes the products in the fixtures that you’re going to need in order to create the feeling that you’d like to portray

and depending on the aesthetic of the store you can definitely save some money on the fixtures as you guys can see here Sean and Lisa came up with anesthetics that didn’t require brand new fixtures this allowed them to go out into the market and buy fixtures that they could probably get for a couple hundred bucks versus thousands when opening up a brand new store with brand new fixtures now if you have any questions about obtaining your business license or any other startup things that we discussed I’ve actually link the video on the description down below what we walk you through a painting of business license and I highly encourage that you watch this as soon as this video is done

there’s parfum in here guys I learned something very important parfum is an oil base substance and you know stead of having people spray the parfum and like wasting your inventory essentially just sprayed in here once every seven days to keep tips actually what you know about keeping your store and dynamic flowing right but I really really wanted to jump into right now is the thought process that came to actually creating the store right so like how did they decide on which fixtures are which products they were going to bring in and of course there’s going to be a perfectly way in a segment to introduce the second founder of the business thank you for sharing expertise in your knowledge with us

thanks for coming out today you guys did an amazing job I was I was joking with that was shown earlier about how this look like a like this place look like a crackhead at the break of dawn and I like before and now it’s like it’s so amazing so talk to us about how you came up with the aesthetic for the Dynamics of the store and what kind of went into bringing it to life today

Play switch I think it’s the number one step and then we came in afterwards with all of our products merchandise it and really we just want people when they come in to fill out home so when you come in it smells like heaven could be shopping and they kind of can shop everywhere we tried to pick Brands when it comes to candles and small collection that everyone could use so but I think the most important thing the first step was setting all the fixtures so what the fixtures he has created the base in the aesthetic for the products is that kind of what when can we go and then we came in afterwards with the product to say okay this is going to go hear the men’s side is going to be here the women’s side is going to be here here’s where we going to put fall product

different types of products here from apparel to jewelry and two candles and parfum like how did you guys come up with like actually sourcing for them how did you guys find these types of Brands and what made you want to purchase them or get a lot of different markets did a lot of shopping and as we are Market we you always have a connection with somebody and as we would meet people and different vendors we would find products that we just fell in love with but not just a product we have a relationship with a vendor also and I think that’s really important as you open a boutique or a business to make sure like you have a connection with that person because those are the people that can also represent you when you sell out there going to hurry to get you more products when you have a question about how something is selling and maybe it isn’t selling if you have a relationship with them they’re going to be able to say hey you know what not a big deal we’ll take it back let’s switch it for something else so it’s really important to find brands that you can connect with the rep also just don’t

you also want to pick your favorites but you want to make sure you have a relationship with the company to a relationship with you like the brands that you guys were choosing what can brands do to stand out to bars like you guys so if somebody has a a retailer Boutique brand that they want to sell to boutiques of retailers as a buyer what makes those product stand out or perhaps what makes that email of that first interaction really come to you versus it just being a spammy type of feel like my my product and I like I what makes you guys kind of attached to the people that do reach out and do take the time to do want to put their products in the store question I would say the story everyone story means something and I think if you are as the buyer of the boutique so if you were the person selling the product to us if you have passion in your vision and you have a story and you share that with us and we can feel your passion and your see your vision and fill your excitement we are going to be excited to represent your product so

that’s how everything was chosen in this room people who had passion they had a story they believed in what they were doing. I think it’s the most important things so challenge that every business has is obviously the foot traffic right in like in terms of people walking into the store especially when you’re not in the mall area and I mean malls or even dying right so people aren’t even walk in those anymore so what would you say is like are some of marketing initiatives that you guys have already put in place cuz I’ve been watching that has been bringing people in and what do you feel is going to be something that people need to know out there if they’re thinking about doing something like this well Sean said it earlier but to say yes to everything like anytime somebody ask you to do something say yes another thing that we’ve really done a great job is Instagram and social media anything that you can do to be consistent and invite people to your page like when you go to dinner and you have a waiter that Waits on you to be able to say hey we’re business owners were opening of

Boutique in the arts district you got to follow us on Instagram Facebook whatever your social media thing is but be consistent with it another thing that we’ve done is just word of mouth and we’re blessed because we come from a place that taught us how to do that but really everywhere you go you have to and you shouldn’t have to you should want to make sure you’re letting everyone know like what you’re doing why you’re doing it why they should partake everyone wants to participate but they just need an invitation and so just making sure you’re inviting everyone to your party everyday to us is a party and so make sure everyone knows you’re having a party a really good piece of advice is like you need to let people know because there’s billions of people out there right everybody every time you’re sharing that story like there’s somebody new out there it doesn’t know about it and to this day Coca-Cola Market stuff right and like you would think they had the market share like already locked in but there’s a new person being born everyday right

there’s a new person that needs to hear about your boutique in your store so people are either going to bring cars are going to bring something online right now there’s a lot of options available and even the banks that you do business with will offer you something but when it comes to opening up a boutique where you will also hold inventory that people can buy online through your e-commerce website there is one platform that truly stands out and I want to discuss it with you guys right now so you guys are using Shopify to organize your your inventory and your sales platform and everything. Bunch didn’t really take all the guesswork out of out of out of thing self bike sales based type of things what made you decide on what was the thing that that really sells you guys on it

Inventory management management perspective to give me the number to a random website before we had a brick-and-mortar end in allocating some of that product for the brick-and-mortar once we actually had a space and we’re up and running so just being able to transition from one to the other is going to be so it like that in the reason I say that is cuz I always preach Shopify my channel to this channel you will know that I always praise on Shopify for the for the for the functionality and the ease of use and I think that if you’re going to start something you got to do it you got to have that that system that can grow with you I still like to start at a certain level when you’re just getting started you increase your package but you never have to start from scratch and I think that’s like the biggest hurdle that a lot of people have is when they’re switching to a new platforms I have to let my great all the products or or find a way to integrate the website to the Excel sheet that updates to the wire

House of performance center with your product inventory Shopify has it all in one so that’s pretty cool that you guys are using it but there is a show me a feeling for Shopify get you set up

I guess you could say I really hope you enjoyed this video I wanted to leave this video off with just letting you guys know that regardless of where you’re at right now you guys can do this you could take the song If you really feel like it’s something that you want to do I think I saw inside they really took a risk they left their jobs are full-time careers to start this business is not something that’s easy is something that actually takes very hard right but I think the most important thing that you can take away from this is just knowing that you can do it and just starting with wherever you’re at you don’t have to invest hundreds of thousands or even thousands you can literally start with something as low as a couple hundred bucks to test out your idea and actually make it a reality so that’s what this channel is all about guys it’s never been about your trying to trying to tell you that is super easy and simple as just been about trying to help those that really want to start something because the world is always out there telling me that it can’t so we’re just here to tell you

you can always make sure that you know that and make sure you hit that subscribe button if you enjoyed this type of content so you guys on next video