what’s up guys my name is Dale and in this video I’m going to be explaining what is Google analytics and talk a little bit about how it works so what is Google analytics well it’s just an awesome plugin that allows you to track an analyzed all of your website traffic and traffic is just another word for the visitors to your website Google analytics is a must-have tool for anyone interested in growing their website with digital marketing so what does Google analytics allow you to see well it lets you see a lot of things like how many visitors you’re getting to your website and where they coming from i e Google YouTube Facebook how long are they spending on your website which pages are they clicking on also including what is their age are they men or woman what’s their city or country lots of important data so having a website but not having Google analytics is like driving a cruise ship with a blindfold on you have

no idea where you’re going and you’ll likely just go in circles without ever finding your desired destination so if your destination is to make those sweet hard-earned dollar dollar bills then this could be important so how does Google analytics even work well let’s say I have a website and the main goal of this website is to sell a product or maybe promote some kind of service and then finally get paid for that product or service and let’s also say that I’m running ads to my website and I’m running them through Google Instagram YouTube and Facebook so now I’ve got four different ways that somebody could find my website once I install Google analytics I’ll get this special code that will be inserted into my website to help with tracking and don’t worry you don’t need to know any coating to get this up and running I have a video link in the description that shows you step by step how to install Google analytics on to your WordPress website so that code will then track where my visitors are coming from so that I can see which

a door which platform is generating me the most or the least amount of traffic or it could tell me whether the video ads are working better than my picture ads and lots of other helpful data like that and once those visitors are on your website Google analytics will also let you see how many people are bouncing off of your website and where they’re bouncing off so is it on the homepage is it on the landing page for your product or are they bouncing off at the checkout cart that way you can figure out what needs to be improved on your website so that you can keep people going down that funnel all the way to purchasing and as I said before you can see statistics about your visitors such as their age range and whether they’re men or women and other stats like that that way you can Target the best majority demographic and hopefully grow your website and if you want awesome website tutorials design tips e-commerce tutorials and much more please consider subscribing to my channel I promise you won’t be

I’ve got videos on literally everything website related I got so that’s it I will see you on the next video

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